Are You Ready For Black Friday? What About Cyber Monday?

Are You Ready For Black Friday? What About Cyber Monday?

It’s that time of the year again, when retail businesses around the world start readying themselves for the biggest, and hopefully most lucrative, period of the year. The holidays are right around the corner, and whether you’re a big box chain, a private store or an online warehouse, the one thing you don’t want to do is run out of product during these peak sales months.

Just look at the 2013 figures, which had Black Friday boasting a whopping $57.4 billion in sales according to Bloomberg, and Cyber Monday reaching $2.29 billion as per Adobe Systems. These are just two days in the bustling holiday shopping season, and if you’re not fully stocked and fully prepared operationally, it’s impossible to maximize your bottom-line performance.

Step one is to make sure your product is in stock and available during the holiday rush, and that means choosing a trusted airfreight leader like ImEx Cargo. With more than 625 shipping destinations worldwide, we have the fleet and facilities to make sure your stockrooms are kept full and your customers kept happy. ImEx Cargo boasts a secure hub in Miami, Florida with warehousing and refrigerated storage to maintain the integrity of your products, no matter where in the world you’re shipping. From odd-shaped cargo to perishable items to hazardous materials, we can handle virtually every type of freight and cargo challenge. Remember that FREE, no-obligation quotes are available instantly through our Quick Quote form.

Better yet, the company offers a 10% discount for cargo shipments over 60 pounds. All customers have to do is open a free “My Cargo” account and book a shipment online. Each registered customer will receive a confirmation number to present when dropping off the shipment to receive the 10% discount. A little extra savings during the holidays is always a nice bonus.

Now that you know the best way to get your cargo onsite for this special time of the year, it’s time to start refining your holiday sales strategy. Start by looking at last year’s trends; examining what items were most popular and which ones underperformed is a great way to anticipate this year’s best sellers. Also do your best to come up with some truly innovative seasonal promotions. If you manage to create something different or offer an incentive others can’t, it’ll likely stand out among the annual tidal wave of mundane holiday offers.

Good luck and may the season bring you the gift of record sales.

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